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Alpecin, the major sponsor of cycling’s Team Giant-Alpecin will suspend the use of “doping” in its communications to avoid any discussion about the sponsorship during the world’s most famous cycling race.
In Germany, Alpecin Caffeine Shampoo is the number 1 selling men’s shampoo. We have used the phrase “Doping for your hair” in our communications internationally and reserve the right to do so in future.
Although the successful caffeine formula will remain the same, we will change our claim and not use “doping” during the next 3 weeks as the team strives for victory. This is part of our commitment to only support teams that are free from illegal performance enhancing drugs.
Eduard R. Dörrenberg
Highly performant active ingredients are good and fine. But what good is the most precious ingredient if it doesn't end up where it's needed?
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